Endurance Onun | CR-Daily:
The Commissioner for Information, Comrade Asu Okang has advised managers in the state’s information sector to brace-up to the “new digital order” in information dissemination and management in order to stay relevant in the craft.
Comr. Asu issued this advise yesterday when he held a meeting with Managerial Staff of the Information Ministry, General Manager of Cross River State Newspaper Corporation, CRBC, Cross River Signage & Advertising Agency, as well as the Government Printing Press.
Held in the Ministry’s Conference Room, Calabar, Comr. Asu warned that indolence, sloppiness, lack of vision and creativity would not be tolerated under the new arrangement, emphasizing that a lot of publicity initiatives in line with contemporary trends, must be put in place to show to the world all the laudable programmes and projects being undertaken by Governor Benedict Ayade for the over all wellbeing of Cross Riverians.
He maintained that parastatals under the Information sector must necessarily up the ante as a way to justify the expected huge investment by Governor Ayade, who the Commissioner noted is very passionate about CRBC and the Nigerian Chronicle, the State Printing Press and their products and services.
The Cross River Information Boss assured that proactive steps would be immediately taken to ensure that CRBC radio/Tv Calabar and Ikom are regularly on air and the signals beamed across the State and beyond with minimal waste while at the same time guaranteeing their increased revenue base.
Comrade Okang lauded their commitment to duty in spite of daunting challenges, including inadequate professional hands, obsolete equipment, and the low financial earnings accruable to the State in recent times.
The Information and Orientation Commissioner also reminded management and heads of the State media agencies of Governor Ben Ayade’s standing directive barring all Commissioners and appointees from making policy statements, asking them for clearance from the Ministry before putting out government-related information for public consumption.
The Permanent Secretary in the Ministry, Dr. Aye Henshaw and other Heads of Agencies in the Information sector in the State, in their separate remarks at the meeting, expressed delight at the proactive and pragmatic disposition of the new Comnissioner and assured him of their unflinching support in the discharge of their schedules for the success of the Governor Ayade led administration.
Among the challenges facing the sector in the State, according to the Managers, included dearth of staff, obsolete equipment, impending massive retirement of existing staff, lack of commitment and political will to improve on the lots of the sector by successive administations, among others.